IKEA Festival FUORI SALONE 2017
The role of the living room is changing dramatically and this is why IKEA is redefining the room where the everyday life happens. As cities grow, homes become smaller and the presence of technology becomes greater, we need our living spaces to be multifunctional. The living room needs to be the most flexible room in the house.
On the occasion of Salone del Mobile 2017, IKEA celebrates these values with an unforgettable exhibition in the heart of Milan’s Lambrate district, sharing the latest news from its ongoing collaborations with the Danish company HAY, designer Tom Dixon, the multifaceted design platform Design Indaba, artist Kevin Lyons and the visual artist duo Pinar & Viola.
Taking place over six days, the exhibition “IKEA Festival – Let’s Make Room For Life”, invites visitors from all over the world to share in an immersive experience about Democratic Design, ambient live acts and happenings to entertain, educate and inspire. The exhibition provides a place to rest and refresh during the busy Salone with tempting food, drinks, comfortable seating and plenty of recharging points.
“Make room for life” is the new direction for how IKEA defines the living room. “We do this to meet the functional and emotional needs of modern living. By focusing on four different areas – Make room for friends, Make room for celebration, Make room for play and Make room for nature, IKEA will help people create their dream living room in an easy and affordable way. We will offer solutions that are easy to understand and choose from. Provide an offer that makes more out of people’s space and enables an atmosphere where they feel good. An offer that allows people to show who they are and who they want to be”.
IKEA Festival Let’s Make Room for Life
Officina Ventura 14,
Via Privata Giovanni Ventura 14
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